quiet marketing

Episode transcript

Well, hello, this is your host Katherine Rose, and I’m back with another episode of the Content Cauldron…solo this time. We are still in winter, we are here in Australia in winter. But as you would have heard from the previous episodes, winter is not just about the seasons in nature. We can have a wintery day in our body, we can have it in our mind, we might have an entire season. If you’re someone like me, you might have a little bit of winter that just always lingers in the background. And by that I’m talking about things like mental illness, neurodivergence, disability, whatever it might be.

So today’s topic for the podcast is going to be a little bit about how winter can show up in our heart-based businesses and in our lives, because most of us who are heart-based business owners, it’s a little bit hard to separate business from life, and life and business, because so much of ourselves, our identity, is wrapped up in the work that we do, and the purpose that we find through that work. So I thought I would touch on a few different things today. We’re going to look at things like your bleed (if you menstruate), so your bleed and the cycle, the hormone cycle that comes up. And for me in particular, I know that before my period, I get really low energetically, I get really low mentally, I get really sensitive and quite emotional. And the reason I’m distracted is because we got two kittens. And that was one of the kittens, Monty, scratching all around. And I’m not going to leave him out of the room. I thought no, hit record. He can wander around, he can play with things, he can do whatever he wants as my little feline familiar. And, you know, speaking of the theme of winter, we actually had another kitten who was due to come home with Monty who we’ve called Lenny. And he arrived at the same time that Monty did, they came home in the same carrier. But Lenny was just not good. It was pretty obvious that he was unwell. He didn’t come out of the carrier. He slept for a couple of hours. We were in touch with a breeder straight away giving her updates. And everyone just assumed that he was a little bit nervous, a little bit stressed of, you know, moving into a new place. He’s very young, so we weren’t too concerned. But then later that night, he actually had a seizure, which was really scary to witness. And he was having a fit. It was just really awful. And so our incredible breeder, who thankfully only lives about five minutes away, although it took her three minutes to get here because she drove so quickly, you know, she raced over and she’s actually taking him home for care and for some TLC. She’s really great with her ragdolls. And she, you know, she sees them as her babies, even once they leave her home and go to their new homes. They’re always her babies. And she’s just been phenomenal. She took him back, and she’s been nursing him. So we are going to bring him home tomorrow, which is Sunday. And that way he can settle in here. And Monty can have a little companion. The only thing is that Lenny’s vision is not back yet. So they think his vision is a little bit blurry as a result of the seizure. And we’re hoping that returns, but there are no guarantees. But either way, we’re going to love our little guy. He’s just an incredible, incredible kitten. The vets said that they couldn’t actually believe that he made it. It was a pretty bad spider bite, as it turns out, which he likely picked up at the breeder’s house, just as a freak thing before he got here. That’s Monty scratching on the fly screen. I took you for a walk out there today! What are you trying to do? Are you trying to escape? Do you like the rain out there? Is that what it is? You want to see the rain?

If you sign up to my newsletters, I’m going to share a photo of Monty. So if you’re not on the newsletter list, go to thecontentcauldron.com and be sure to sign up because I’m going to be sending so many kitten pictures. Probably until everyone on my list says “Kat, can you please stop sending these to me?!” But for now, know that you’re getting all the ragdoll photos. I’ve even started a YouTube channel for them. If you search for Lenny and Monty The Outback Cats [edited: channel is now called Lulu and Monty The Outback Cats] you’ll find a couple of videos already just of Monty so far. And once Lenny gets home and settled in and he’s feeling good, he’s going to star on his YouTube channel.

So as you can probably tell, this podcast is going to be a little bit all over the place. Because it’s been a bit of a winter period for me, and sorry, I am all over the place. And I’m sure any of you who have had kittens, puppies, maybe rabbits or kids will appreciate that, you know, your mind isn’t always exactly focused on the task at hand when you’ve got something in the room that wants to play. So we will see how we go. That’s the update on the little kittens. Monty is just gorgeous. And Lenny is an absolute super cat. I mean, the fact that he’s so tiny, and he survived a really bad spider, and was, you know, for so long, we didn’t know what was going on. So there were critical hours, where perhaps, you know, he could have gotten care, and he didn’t, which I will never forgive myself for. I will do my best to. But yeah, so it’s been an interesting week.

And then of course, these things happen in life. And then you try and run a business on the side, you try and find clients, you try to do your marketing, you try to nurture the clients that you do have and do your best work for them. And so, if you’re going through a winter period, like I mentioned before, just going back to what I was talking about at the start in terms of what I wanted to talk about today, you know, it might be that it’s that time of the month for you, you’ve got a bleed, or you’ve got some other hormonal challenges or chronic illness, anything like that. And it comes in waves. And sometimes you can’t always anticipate when winter descends. And, you know, it could even be something in your business isn’t working, so you’re not getting leads, you’re getting really frustrated because the results just aren’t coming, you’re putting in all the work and things just don’t feel like they’re moving, it feels very sticky, and heavy and muddy, and gray. So those are some ways of looking at the theme of winter in our business. Maybe it’s that you want to hide, you know, I can so relate to that. Maybe it’s that you feel like you should be going out there and being really ambitious and extroverted in showing up live on Facebook and doing all these things, but you just want to hide in hibernate, you just have not got that to give. And first off, that’s okay, I just want to say that that’s okay. So it’s about learning when we are in our winter, and taking some very realistic, very reasonable steps to navigate through it. And to know that it is a season. And it might be a short season, it might end up being a long season. But we can find the little glimmers of sunshine, even on the darkest days. So as I mentioned, my winter lately has been with little Lenny and being really worried about him. I’ve also had some things going on with my family that have been pretty tough, with some loved ones. My podcast numbers have been lower than I would like, lower than they were before I relaunched the podcast under the Content Cauldron name. And that from a marketing perspective makes a lot of sense. I mean, you change the name, you change the direction of something, you’re not always going to take the old audience along that journey with you, right. I know that logically, but of course there’s a part of me, perhaps the ego, that’s a bit wounded. The part of me that really believes in my business, that’s a bit like,  “Come on!” I’m impatient. I want to see this grow before maybe it’s ready to grow.

So I’ve been thinking about those things. I’ve been a little worried about money, and where that’s going to come from. You know, I’ve been freelancing now for 14 years, 14 years I’ve been supporting myself completely with no help from anyone as a freelancer. And let me tell you, because I want to be real, it doesn’t really get any easier. I think the intensity of fear of not making money and not having clients does diminish over time. You start to get more into a rhythm and going oh, okay, these are the times of the year when I really don’t make any money at all, because of holidays or whatever it might be. These are the seasons, these are the times when I do quite well. You do start to get a little bit more comfortable with that. But it’s always in the back of my mind that I’ve got to be finding clients, I’ve got to be growing my business. This is my sole income, it has to happen. So that can come up in my winter too. I find that if I’m having a dark day with my mental illness, if my anxiety disorder flares up, if chronic illness flares up with migraines, if my mind, my ADHD mind is just kind of all over the place, whatever is kind of coming up…those tend to be the thoughts that really present themselves: fear about money, fear about my business not being what I envision it to be. And you know, that whole thing of like, “Is it even worth it?” So all those questions pop up in my mind on my darkest days.

So I think the first thing to do is to just acknowledge when you’re having those thoughts, those feelings. And when you’re dealing with those challenges and circumstances, right? They say this in recovery circles. It’s the acknowledgement that comes first, right? We can’t do anything until we acknowledge and accept that that’s where we’re at. So I think that acceptance is sort of paired in with forgiveness as well. So we forgive ourselves. We forgive the circumstances, we forgive what it is that’s brought us to this point of being stuck being sad, being unable to get out of bed, being unproductive. I see this so so much in online business communities, and it comes from bro culture, bro marketing culture, it comes from the capitalist patriarchy white supremacy, it comes from all the systems and institutions that we are in, and that have the main narrative in our world telling us that you must grow no matter what. And I think that’s why many of us find ourselves and I do, on my dark days, when I really don’t have a lot to give, I can’t do a lot of output on those days. I might just send a few emails, and that’s kind of it. I hear that voice in the back of my head, which I know is not mine. But I hear that voice saying “You should be working, you should be producing, you should be productive, you’re lazy, you’re this, you’re that because you’re not doing those things. Who do you think you are? You call yourself a CEO! And you’re in bed in your hoodie?” Which, by the way, if you haven’t seen an ad, go and Google ‘Oodie’. It’s basically a blanket and a hoodie in one. It’s like 6XL size. And it’s the most amazing thing ever. And I’ve been doing a lot of work in my body lately. But you know, you’re there, you’re in your comfy clothes, you’re in bed, you might be just watching some stuff on Netflix or whatever. And you have that voice, that constant chatter that’s like, “You call yourself a business owner? This isn’t what CEOs do.  You should be out there, kicking goals and having six figure months.” And blah, blah, blah, blah, blah, blah, blah, bullshit. But that’s what we hear. Because we’re being programmed, we’ve been conditioned, we’ve been socialized to do that, to think that, to believe that. And that’s not the case. And what I’m finding so valuable from the work, the study that I did through the Feminist Coach Academy, and I’m not a coach, but I found it so helpful in my business, my life and my client relationships too, learning about feminist theory, and intersectional feminism, and disability justice, and social justice, so many different incredible topics. What I’ve learned is that there are other ways that we can do this. And that’s what a heart-based business is, right? It’s about leaning into what’s actually best aligned for you. Creating community and saying that success is not individual, success comes from being in community, from creative collaboration, from relationship. And I think that it’s incredibly empowering for us as individuals, but also as a business community, as heart-based business owners, with so many different identities and lived experiences to get together and say, “We’re going to find that other way. We’re going to practice that other way, and support each other as we do.” Because I think the more of us who reject the notion that we have to always be on and energetic and extroverted and excited and productive and smashing it. The more that we step away from that, and we lean into, we move into, we navigate through, we flow through a different reality, a new way of working and being that isn’t just like a hard-nosed CEO style, then the better it’s going to be for everyone, the more our businesses will flourish, the more our business communities will flourish, the better our lives will be. Because we’re really accepting and forgiving, and moving through an entirely new way of experiencing life and work. So a bit of a ramble. But Monty is next to me now, he’s curled up on the chair next to me. Soall good.

All right time to drink some coffee. It’s actually Saturday morning here. So you can probably hear all the birds in the background. And I was meaning to record this podcast all week, but it just wasn’t the right time. I don’t know any of you who record podcasts, maybe from time to time you feel like a lot today. And then you just let it sit there for a bit. And then usually you find the right time. And this is definitely the right time, Saturday morning, the house is empty, I’ve got little Monty falling asleep next to me, and I’ve got the birds and the rain. So super happy, even though I’m in a winter period. And I think that’s what it’s about. It’s like, allowing things to coexist. And I think that’s so helpful in so many different ways, you know, allowing two seemingly polar opposite ideas to coexist,. Like, I can be really anxious and happy. I can be facing some depression, but be hopeful. I can be holding my stomach in pain from cramps during my bleed, but at the same time love my body. So you know, anyway, you can probably tell I’m all over the place today. I hope that some of this is helpful. I think the whole reason I wanted to do this episode in particular was because I just don’t find that we talk enough about these things. We don’t talk enough about the realities of living with mental illness or disability or chronic illness or whatever it might be.

We don’t talk about the fact that business is not linear. It’s not this beautiful journey of growth and certainty. I think we sell a lie quite often, particularly to new business owners, we say this a lot. We sell them this lie that this is easy. This is not easy. Having a business, let alone a heart-based business where you’re following your own vision and values and voice, is not easy. It is the most challenging thing I have ever, ever done. It was so much easier when I was just serving corporate clients and I didn’t care who I worked for, who I did my copywriting for. I took on anyone. I charged whatever they would pay me, that was easy. What’s hard is being really selective about the work we do. And who we do it with. It’s about going out and saying something that’s a little bit different, that people maybe aren’t ready for yet or don’t really get. And being able to have that courage, I guess. And that trust that, you know, it’s the right path. Even though right now, it’s not getting the results as quickly as the old path that wasn’t right for us. That can be really, really difficult to face up to.

 

And I will say one thing, because also, I feel like this is not set enough. I find that in the online business world, everyone is pretending (not everyone, sorry. I’ve got some people in my mind, some people, particularly big influencers). They’re also selling this lie that everyone is out there full time in their business, making a full time income from their business. I also know that it’s not true. So in the 14 years I’ve been in business, there have been probably six times, yeah, between four and six, I’m not really sure…times during those years that I’ve actually gone and got work to supplement my business income. So I’ve either gone and got a part time job, sometimes I’ve gone back and done full time work, I might do a one-year contract. They’ve always been within the same wheelhouse. They’ve always been copywriting roles. Right now, for instance, because we have moved to Adelaide…and I don’t think I’ve mentioned this yet on the podcast. But because we’ve just moved back from the UK to Australia, it’s really hard to get yourself established. And let’s not forget, there’s been a global pandemic going on. So business has been pretty hard, making connections, particularly in person, have been almost impossible, right, for a lot of us. So coming back here, it’s like I had to really acknowledge that right now, my business, this new iteration of my business that is just so exciting to me and so fulfilling actually isn’t supporting me and my partner with enough income. That was pretty hard to acknowledge, I’ll be honest. And so I’m really grateful, because I did some magic around it. I did a lot of spell work. I did a lot of meditation. I did some card pulls. I did a lot of spiritual work. And what came up was “Go get a job. Go find something that can bring in the money to take the pressure off so that your business has breathing room to go in this new direction that you’re taking it.”

You cannot force it to go that way. Because if you force it to go that way, it’s not actually going to be the business that you want, it’s not going to be aligned with your vision, and your values and your voice, because it will be pressured, and it will have the wrong…I don’t wanna say energetic vibration, but those who know what I’m talking about will know what I’m talking about. But you know, it just won’t, it’ll feel heavy, you’ll feel very heavy, it’ll feel very desperate. And I know that, you know, it’s not going to evolve in the way that it would otherwise if I took that pressure off. So yeah, I went and got a job with actually a client, so a freelance copywriting client, it’s an advertising agency, and a couple of days a week I just go in there. I’m still freelance, like, it’s still a freelance arrangement. So I still have my freedom. But I’m going in there, I’m around people, I get dressed up into work clothes, I have chats with my colleagues in the kitchen, I go to meetings, you know, I do all that stuff. And it’s just enough to give me that sense of stability that right now my business is unable to provide. So I get stability from that. And then I have the freedom the rest of the week, like four to five days a week, which is still a lot of time for me to be able to shape my business, create connections with potential clients, with my community, send emails, do this podcast, do all those things, and also be able to afford support.

So I’ve got an incredible person helping me now, Melissa, who I am hoping to interview on the podcast in spring. Because she’s just phenomenal. But I’ve been able to even afford having her on to help me with some business tasks that I wasn’t getting to like this podcast. I was so busy trying to make my business bring in an income that I wasn’t able to free up my time to do things that would help me bring in clients and make an income, if that makes sense. So being able to afford that help has just been incredible. I wish I’d done it sooner. And I’m not the first person to say that I wish I’d gotten help sooner. But that’s what that arrangement has allowed me to do. So I kind of just wanted to mention that because I think in a winter time, we can really easily compare ourselves to others and go “Why is it so easy for these people? Why are they out there making these six figures? Oh, it looks so good. And they’ve got the perfect color-coded kitchen, and they’re sitting on the floor with their little coffee cup and their dog or their baby. Why am I not there?” And I think we’ve all wizened onto the fact now that that’s not reality. We all know that, you know, social media, media in general gives us a perception that isn’t necessarily the truth, or at least the full truth. I think we’re pretty clued on to that now, but that doesn’t mean that it doesn’t still hurt sometimes when it seems like other people, other business owners are out there flourishing and succeeding, and doing incredible things. And we’re not, because either we can’t when we don’t have capacity, or because we’re scared or whatever it might be. So please, if you’re at the start of your business journey, if you’re in the middle, if you’re pivoting a bit like me… pivoting, I hate that word…going in a new direction, renavigating, whatever you want to say, you know, wherever you’re at on that journey, if you have to go out and find something else for financial stability, please do that. Please do not do what I have done at times, which is sit at home absolutely stressing out about where my next invoice is going to come from, whether I can pay the rent that month. Because it’s no fun. And it really does affect the relationship that we have with our business. You know, I’ve learned again through FCA, the Feminist Coach Academy and the teachers there. Actually, I want to go get a book…so I’m gonna keep talking while I go and get this book because…

Oh, I just realized that you wouldn’t have heard me because I walked away from the microphone! Anyway, I just was saying that I wanted to make sure that I get Nicole’s name right. And I believe Nicole’s pronouns are she/her. So Nicole Lewis-Keeba has written a book called How to Love Your Business. And it’s a great book, I mean, I really haven’t had the chance to read it. But it’s based on a class I took of Nicole’s in the Feminist Coach Academy, which is all about your relationship to your business. And it really is like that. And the moment that I started to shift the way I looked at my business as not being this sort of, what do you call it, like a, you know, a non-living entity, as this sort of neutral thing, once I started to see that actually I have a relationship, I am in relationship with this business I’m building, my business has an identity, it has a soul and I have a relationship with that. And I started to see that the relationship I had with my business had been one of a lot of shame, a lot of almost persecution, like, I would get angry with my business for not being where I wanted it to be, you know, I would just tell my business off because it wasn’t doing well enough, you know, totally removing myself from the equation, but, you know, feeling like, it should be this, it should be that, you know, it should be more successful, it should be able to, to provide for me, all of these things. And if you put that in the context of relationship with a person, I would not want to have that relationship with my partner. So why am I having that relationship with my business? And through Nicole’s class, I started to see that actually, I see my business now as a wild horse. It’s this beautiful white, wild horse. And I can nurture it in the same way that I nurture horses when I go and see them or ride them or just spend time with them. And seeing that, shifting that perception from “My business is so hard, and I’m so frustrated, and I’m so stuck, and it’s not giving me what I need…” changing it to the sort of mutual respect for connection and relationship and “What can I give? How can I provide? How can I nurture and nourish my business so that in turn, we can have this really beautiful connection with each other, and we can co create this thing together?” That shift was incredible. So yeah, Nicole’s book is How to Love Your Business, Stop Recreating Trauma and Have a Business You Love and that Loves You Back. So definitely pick that up off Amazon or wherever. If you don’t like Amazon, I understand. I think Nicole maybe has plans to get it out into smaller retailers, especially in the US, Nicole is based in the US. But yeah, it’s very affordable. It’s a fairly little book. And it’s got some great exercises in there too. So definitely give that one a read. And of course, the neighbor’s dog starts barking.

Alright, so moving on from that, I also wanted to just look at the next step. So once we’ve acknowledged what’s happening, we’ve found that forgiveness, we’re starting to look at our relationship with our business a little differently, and how we can support our business as it supports us, I think a great question to ask is: “What support fo I need right now?” So whatever your winter is, however that is expressed or experienced. Ask yourself what support do I need right now. So taking the example of when I have my monthly bleed, for me, I need to have a day off, sometimes two days off. And really switch off. And I’m not available for calls. I might send an email or two, but I’m very much blinds down, door closed, metaphorically and literally. And asking myself what support do I need. So for my body, what would be best for my body right now? Well, maybe it’s a gentle yoga session. It’s definitely going to be sleep, I sleep so much more when I have my bleed. I have to sleep during the day and have a proper night’s sleep. So focusing on sleep, I have this incredible herbal tea blend that’s for menstrual cramps. And it’s just I can’t believe how well it works. It’s the best blend ever. It’s by a company called Tea Life here in Australia. And I really look forward actually now to my bleed because I get to have my menstrual cramp tea. So that’s a really lovely thing to do as well is looking at it like what can I support myself with that’s going to give me a little glimmer of enjoyment, a little bit of joy. And for me it’s brewing this tea, cozying up on the couch with a blanket, and watching something on Netflix or whatever. Some tea, you know, what food is going to be really nourishing right now. And that might be chocolate, it’s almost always chocolate. I have to have a lot of chocolate during that time. And then it’s things like curries and soups, and I love Thai food. During my bleed, I find it very comforting to have a really yummy Thai curry or Vietnamese curry or something. So that’s something else.

What support do I need for my mind right now? So that might be a therapy session, or journaling, or a support group, or simply switching off and reminding yourself that it’s winter. And you do not need to be out there doing your best work, being your best self, you’re looking after yourself right now. That’s what you’re doing. And then my spirit: what support do I need right now for my spirit? So I find it kind of difficult in a winter time to do my magical practice, even though the irony is that that’s going to be helping me the most, you know, that’s the time I need it the most. So I have been trying to incorporate that a little bit more when I’m having a down day, even if it’s just like a tarot card pull, or a really simple meditation or visualization. Or just going out into the garden, or the national park and walking among the trees very, very gently, not with the aim of exercise, but with the aim of just being in nature, drawing up energy from what’s around me, and just connecting into the world around me.

So things like that can be really helpful. So asking yourself, what support do I need right now. And once you’ve done that, once you’ve got those support structures in place, then you can ask yourself what’s possible. And by what’s possible, we’re not talking about huge big grand gestures, and momentum and action, I’m talking about just one little thing, not with the intention of removing the pain, or bypassing the pain or anything like that. It’s more about what’s possible right now, in terms of moving through the season. So for me, for instance, if I’m having, you know, a pretty rough day, it might just be that I’m thinking of someone, I’m thinking of a past client, and I’m wondering how they’re doing, or a friend or a business connection, I can just send them a text, or a little email and just say, “Hey, I’ve just been thinking of you. Let me know what’s up, what’s new in your life.”  You know, or it could be that, you know, there’s someone who I know is also going through a bit of a dark time, and we can just be a support for each other. It might be that while I can’t really produce anything, I’m finding I have a lot of creative ideas. You know, I find that winter times, whether it’s hormonally, whether it’s mentally, whatever it is, I find that those times are the best for me for journaling, and thinking about new possibilities. I’m not going to act on those things, but just having that space to dream things up. And just allowing them to be dreams that maybe will never be put into reality. I find that is really exciting because I get that feeling that I’m still doing something. But it’s in a very sort of non-productive, non-capitalist way. It’s just like, I’m free thinking, I’m dreaming up things.

I think what’s helpful after that, too, is to make a ritual. So like I said, before, you know, I love to kind of get my tea and almost have like a little tea ceremony when I have my bleed. So I make a pot of tea and watch my favorite show. I have some chocolate, my favorite chocolate. And I have a special candle that I like. I get my wheat pack in the microwave, and pop that on my tummy. You know, and I think it’s the same with our business. So if you’ve got some mundane tasks or some challenges that are coming up, how can you make it a little ritual? How can you make it a little pleasure? How can you infuse that with pleasure, wnd you know, that might be again, having a little ritual before you sit down. Let’s just say you’ve got to do something in your business that’s a bit hard today. Make it nice, get some lovely smells, some lovely flickering light through candles or something else, a diffuser, sit in a really nice spot in your home or wherever you’re able to work. Have your favorite journal nearby, brew your favorite drink. So you’re creating a really lovely space where you’re almost honoring and celebrating the fact that you’re about to do these tasks that are a bit challenging, and just shifting the way that we look at it. I think particularly those mundane tasks, or those really difficult tasks can be helpful in navigating our winter, being in our winter.

Another tip I really want to share is around avoiding panicked decisions and investments. And this took me so long to learn. Because the times when I was feeling the lowest or the most afraid were the times that I would go and just throw a couple of thousand at some coaching program or some new tool that I thought would, you know, change my business and bring in work and whatever, completely transform things. And it ended up just being a big source of anxiety. That may not be the case for you. But I just find for myself, there are times when I know that making investments in my business and making really big decisions on strategy or, you know, the type of clients I want, business planning or whatever. There’s a time when that comes from a place of real certainty and confidence. And there’s a time when it comes from fear and panic, and when my head is not really at its full power. So I think it’s really important as well to get a sense of when those two seasons are. And for me, winter is not a season for investing in my business. I wait until I’m in a spring or a summer, when I’m really flourishing, when clients are coming in and my business has this new energy. That’s when I start to invest in things. I don’t do it anymore. I did for a long time. But I don’t anymore make panicked investment decisions. And I think that, you know, that can be helpful too. 

Another tip I wanted to share with you is celebrating what’s good. And when I’m talking about what’s good, I’m talking about the simplest little celebrations. So I had time to cuddle my cat this morning. I saw a double rainbow. I did see a double rainbow the other day, it was incredible. I’ve never seen one quite like this double rainbow before. It was amazing. And I was just so thankful to be perhaps one of the few people who saw that rainbow that felt really, really special. And honestly, I was buzzing all day from saying that rainbow. So you know, it’s not the big things. It’s not like a $10,000 day. No, I got out of my bed and brushed my teeth. I had a really nice cup of coffee. I had a great drive in the car today. It’s the small things, celebrate what’s good in your winter. I think that can brighten it up a little bit.

And finally, you probably won’t be surprised when I say this. But my final tip, if you’re feeling like you’re in a winter in your life or your business or both, is to take a break. Just turn your back on the whole damn thing. Seriously. Now, unless your business is like neurosurgery, which I’m guessing no-one who listens to my podcast is a neurosurgeon. If you are, how amazing! Let me know. Write to me and say hello! But most of us aren’t. So the world will not collapse if you take some time out. And this comes back to making sure you’ve got some financial security in place so that you can do this, you can take this time off when you need to, and not have that panic and fear that you can’t make ends meet. So please make sure that you have taken care of your financial needs first, so that when you’re in a winter, you can really put the brakes on. You know it’s a lie, it is an absolute lie, that we have to always be available. You do not have to be in your inbox every day. You know, I’ve got an autoresponder set up and I learned this from Naomi Arnold in the Feminist Coach Academy. And I think they learned it from Lena West, who is just an incredible business coach, you have got to look up Lena West if you’re not aware of her work. But you know, I learned to put on an autoresponder. So whenever someone sends me an email, they get an auto response back that says, “Hey, thanks so much. I’m not in my inbox very much. But I’ll get back to you in a day or two.” And it’s like, we’ve got to change this narrative that we have to be always available to people. That is not true. That is not helpful. And certainly if you’re someone who experiences things like chronic illness, mental illness, neurodivergence, disability, you can’t always be available. It is so unrealistic. It is so harmful, actually. So no screw that. Take some time out. And again, I love what Lena West said in a recent class, which was, you know, we don’t have to promise a rapid response, but we can promise a reasonable response. We can let our clients know, “Look, I won’t get back to you quickly because I have some needs I need to meet. But you can expect a reasonable response from me. I will absolutely commit to getting back to you in a reasonable time and with a reasonable answer for you.” 

So those were six tips in a very sort of rambly way. And I hope that if you’re having a bit of a dark period, whether it’s five minutes, whether it’s a couple of days, whether it’s a couple of months, or yeah, or longer, or whether like me, you just always have a little bit of winter, within you, I hope that these tips have supported you. I hope they’ve given you a little bit of inspiration, permission, assistance in understanding and appreciating that we all experience seasons within us and around us. And it’s totally okay. It’s meant to be there. It’s natural. And it’s all part of this fun ride of building a heart-based business that’s really intentional and allows you to do great work in the world. So we talked about asking what support do I need right now, what’s possible right now, making a ritual, avoiding panicked decisions and investments, celebrating what’s good, and taking a break.

So my beautiful friends, thank you for joining me, please feel free to share the podcast with any heart-based business friends that you know, I would love to get this into more ears. And if you would like to get in touch with me to talk about what I discussed on this show, if you’re after some support, you know, my business is heart-based copywriting, so I’m helping people like you to turn away from bro marketing tactics and to write copy and content that’s  very much aligned with who they are, and their vision, voice and values, without using any of these psychological tricks and triggers to get people to buy, to force people to buy, to pressure people to buy from us. It’s very much about making invitations for people to work with us or buy from us. So that’s what I do. But that’s not all I do. I absolutely love connecting with other heart based business owners who are particularly, you know, experiencing winters or have challenges like neurodivergence, mental illness, chronic illness. If that’s you, I would love to have a conversation with you. We can support each other, we can be that guide for each other. So yeah, please don’t feel like you can only contact me if you need a copywriter. Please email me if you want to talk more. If you’re facing some struggles, you know, I’m not going to provide therapy, but I can absolutely be that support and, and just be there for you and listen, and I think sometimes that’s all we need is just to know that someone heard us, someone’s listening. And I am always here to listen. So yeah, feel free to email me. If you’d like to discuss anything about heart based business, anything about navigating a winter, I would love to talk.