Looking for a copywriter with heart?


Ethical copywriter

It might be your website, a sales or landing page, email campaign, blog post or whitepaper. It could even be an ad, podcast intro or video script. Whatever copy you’re after, we’ll help make it magical.

That means we craft clear, compelling and conscious copy that’s aligned with your brand vision, values and voice (and guided by our 8 Principles of Heart Marketing). So you can attract your dream clients and sell…without selling your soul.


We love supporting a kaleidoscope of clients like:

  • creatives and artists

  • coaches

  • social and ethical enterprises

  • health and wellness practitioners

  • witches and spiritual businesses

ethical copywriter

And because ethical marketing is our thing, we’ll make sure your copy is honest, human and heartfelt.

Our website copy was a little out of touch with our values and branding. We’re super happy and excited about the results. Katherine took control of what needed to be done and held our hand through the whole process. Even if you’re not 100% clear on everything you need, Katherine can guide and consult with you on what’s going to work and be the best result.

Sian Dawson EASE Business ServicesSian Dawson, EASE Business Services

We had a very broad and generic value proposition for our service business. Now, we finally have clear understanding of who can we say ‘no’ to. This greatly improved our focus and efficiency engaging with projects and clients where we can create the most value. Katherine really understood our business, and was flexible in facilitating all the feedback.

Zoran Arsovski VertoDigitalZoran Arsovski, VertoDigital

We have enjoyed working with Katherine over the past year or so, and confidently recommend her to anyone who is looking for support in writing heart-based copy that’s aligned with your vision, values and voice. Being looked after us in this way has really lifted a big workload and emotional load off our shoulders, and enabled us to focus on what we really want in our business.

Naomi Arnold & Cameron Airen, Feminist Coach Academy

Katherine’s a naturally talented writer who can create warm, engaging stories, and craft on-message, persuasive copy. She knows how to think outside the brief (and ask the right questions) to come up with a fresh, original approach that will resonate with her reader. Best of all, she is an absolute joy to work with.

Sara Howard, Writers Ltd

Katherine has a distinctive writing style, yet she really manages to tune in to our brand voice. We’ve been working together on all sorts of online marketing copy – landing pages, emails, taglines, you name it. And somehow, she’s always managed to hit home with her words. Always on time.

Karolina Kurcwald, GetResponse

Copywriting Magic is for heart-based business folks who want copy that sells…without selling their soul.


or call Katherine on 0434 948 676