Like you, we want to do good.

But not in a showy, superficial way. Because eww.

We’re here for honesty. For integrity.

For courage, compassion and kindness.

These are the values that guide us.

For far too long, marketers have relied on shame, blame, pressure and trauma triggers to sell. Then there’s sexist, racist and ableist stereotypes that reproduce and reinforce harmful systems of oppression.

It’s time to do better.

See, selling isn’t a dirty word. It’s the way we do it that matters.

At The Content Cauldron, we’re reimagining a better, fairer future.

One where clients are seen as autonomous, whole humans who can make the right decisions for themselves.

One where businesses and brands place people and our planet above profit.

And one where marketing and advertising are an enduring force for social change and justice – even when the road gets rocky.

ethical copywriters

We call it Heart Marketing.

There really is no greater feeling when you land on brand messaging you and your leads love.

When your web copy excites, delights and ignites action.

When your sales page does what it’s meant to: sell. But with empathy and integrity, not hype or coercion.

And when you know your brand vision, values and voice so intimately, it’s easy to share your wonderful work with the world.

This is what fires us up.

These are the results we can get. Together.

Whether it’s an email, a web page, a video script or something else, let’s make it meaningful. And magical.

Meet your writing witch…

katherine rose tate

Hi! I’m Katherine (she/they).

For 14 years, I built a business writing copy for global brands while roaming around the world – and living with mental illness and neurodiversity.

After settling back in Australia (on Kaurna Country) with my Greek partner, studying intersectional feminism, and coaching professionals and entrepreneurs on mental health and mindset, I was inspired to blend it all together.

So I waved my wand and created The Content Cauldron!

When I’m not supporting my magical clients, I’m usually pottering in the garden, reading a book, or being witchy at my cosy home in the bush.

Let’s make marketing magic!



How to create content that resonates with the right folks, for the right reasons.




When you’re worried about what and how to write – and want help to make your marketing sparkle.




A potent session where we craft a powerful, inclusive and impactful brand statement to guide your marketing.



Gentle, encouraging support as you grow your heart-based business and navigate challenges.


Join these magic makers

We have enjoyed working with Katherine over the past year or so, and confidently recommend her to anyone who is looking for support in writing heart-based copy that’s aligned with your vision, values and voice. Being looked after us in this way has really lifted a big workload and emotional load off our shoulders, and enabled us to focus on what we really want in our business.

Naomi Arnold & Cameron Airen, Feminist Coach Academy

Our website copy was a little out of touch with our values and branding. We’re super happy and excited about the results. Katherine took control of what needed to be done and held our hand through the whole process. Even if you’re not 100% clear on everything you need, Katherine can guide and consult with you on what’s going to work and be the best result.

Sian Dawson EASE Business ServicesSian Dawson, EASE Business Services

Katherine’s a naturally talented writer who can create warm, engaging stories, and craft on-message, persuasive copy. She knows how to think outside the brief (and ask the right questions) to come up with a fresh, original approach that will resonate with her reader. Best of all, she is an absolute joy to work with.

Sara Howard, Writers Ltd

Katherine has a distinctive writing style, yet she really manages to tune in to our brand voice. We’ve been working together on all sorts of online marketing copy – landing pages, emails, taglines, you name it. And somehow, she’s always managed to hit home with her words. Always on time.

Karolina Kurcwald, GetResponse

I just added your beautiful words to my page. I’m feeling so overwhelmed with gratitude and appreciation. I am so overjoyed with how it’s turned out. I honestly couldn’t have imagined this.

Kari DoyleKari Doyle, Artist

Katherine was so wonderful to work with – she saved me from About page paralysis and shame by helping me articulate so clearly what was in my heart. When you are so used to being in you own head about what you do, having someone who is adept at coaching and copy to look at my work from the outside in was a dream combination. I’m so grateful to Katherine for this. She is so gentle and insightful and was listening deeply to my vision.

Amanda Freeman, Inspire Natural Therapies

Fancy a little marketing magic in your inbox? Sign up for our regular Notes From The Cauldron.

We’ll also send you our 8 Principles of Heart Marketing.